Building Your Business
Your brand is more than your logo and colour scheme, as Jeff Bezos, CEO of Amazon once said, "Your brand is what someone says about you when you're not in the room."
You need to ensure your online brand isn't doing your real-world business a disservice!
Below are my main services, get in touch to find out which apply to you.
SOCIAL MEDIA CONTENT
LINKEDIN TRAINING
PERSONAL BRAND STRATEGY
Building Brand YOU
If you're wondering if you need a "personal brand", the answer is that you already have one. It's your existing reputation and your digital presence.
But is that online version reflecting and promoting the offline, real-world you?
It's not about having a flawless Instagram profile or coming up with generation-defining quotes. It's about getting in front of the right people and making them take notice by sharing your insight and expertise.
Unless you're "blogger" or an "influencer", you probably don't have the time, the inclination or the know-how to make your personal brand work hard for you.
That's why it helps to have a specialist bring an objective view and a systematic approach.
What we cover in the path to building your personal brand:
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Online Audit
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Knowing WHO you want to speak to and WHY
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Finding your "voice"
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Optimising your online identity
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Creating effective content
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Build a manageable plan to implement it
1:1 Consultations
from 100 CHF / hour
Either a one-off session or a series of sessions, get advice tailored to you.
Covering topics such as:
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LinkedIn Profile Optimisation
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Content Strategy and Ideation
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Personal Branding
- Sally M Solaymantash, Founder, SAM (SmartApproach Methodology)
I just wanted to say a BIG thank you for yesterday. I was expecting a paddling pool event and you made it into a seaside expedition!
Group Workshops
100 CHF
Get a shot of information and inspiration in marketing skills masterclasses.
This is an affordable way to get insight into a specific part of marketing.
The social environment drives creativity and fosters support, and you leave empowered to apply your learnings to your own business.
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Groups of max 4-6
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4 hours
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Online / Located just outside of Basel City
VIDEO FOR SOCIAL MEDIA
20/08 /2020
Video is an incredible way to up your game on social media, but most people are intimidated about getting in front of the camera.
In just 4 hours you'll learn how video can work for you, what type of content to create, and how to film it. We've teamed up with Your Best Business Video to get the insider knowledge on shooting a business video, especially for social media.
From:
100 CHF
SIMPLIFYING SOCIAL MEDIA
TBD
Feeling overwhelmed by social media?
Don't know when to post or when to story?
Confused by ads?
This course goes is designed for those who want to get to grips with social, optimise their profile, and learn how to create relevant content. Afterward, you'll be confident to start posting and driving sales.
From:
100 CHF
BASICS OF BRAND STRATEGY
TBD
If you're setting up your business, or are ready to focus on your niche, this workshop is for you.
We're going through branding basics - talking about your brand purpose, vision, positioning, in the market and find your target audience.
You'll practice delivering your elevator pitch with the group, and get actionable feedback to apply your learnings to marketing your business.
From:
100 CHF
Ongoing Support
from 75 CHF / hour
You know marketing activity is essential for reaching your customers but you have a hundred things to do and are not even sure where to start.
I become an extension of your team, working regularly, remotely, for a fixed number of hours on a set of predefined outputs.
Relax in the knowledge you have someone dedicated to the marketing of your business.
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Let's Talk
Call/WhatsApp: +41 (0) 78 670 2474
Email: hello@hannahgracefraser.com
Gartenstrasse, 68
Basel, 4052
Switzerland